Project Motorcycles Assignment Example | Topics and Well Written Essays - 1500 words

Project Motorcycles - Assignment Example Before starting the production process of the new touring class motorcycle, the company should conduct proper market research, mainly primary research. For this purpose they need to study the market for indentifying the target segment of the available products of the competitors. This will help them to identify whether any existing category of motorcycles is available in the market that satisfy the same need of the customer what they are thinking to offer. Therefore, by conducting effective market the management of the company can easily understand the feasibility and possible demand of this touring motorcycle. Again they can identify a competency which they can use as effective promotional tool. Next step of the new development process is development and implementation of efficient project management strategy. The management of the company should employ an efficient and experienced project manager for this new product development process. The roles and responsibility of the project is very crucial for overall success of this kind of bid project.First of all the project manager needs to identify the suppliers of major raw material and accessories. They also need to engage efficient suppliers for the high power or higher CC engine if they decide not to manufacture the engine. There are many automobile companies that outsource the manufacturing of main part of car or motorcycle i.e. engine and use those in their own products by tagging their own brand name. Next important step of the process is getting skilled labor especially for the technical works in the manufacturing process. Employees with different technical skills are required for the whole process staring from manufacturing of each of the body part of the motorcycle to assembling the motorcycles. Though, now a day, the automated assembling processes have been used but to run that advanced system, skilled labor are required. According to the case the organization is a new quite new in this industry and it is a mid size company. Therefore, the management needs to develop cost effective budget for this project. According to the budget the project management team needs to focus on comparatively low cost manufacturing of these motorcycles. For this purpose they need to engage suppliers of raw materials with low barraging power. Again, as this segment is for touring purposes, so stability of engine as